Alexandre Mattiussi, founder and creative director of AMI, has given the brand his name and also his way of looking at life. Founded in 2011 in Paris, AMI offers collections based on good sense, joy of living and the chic. A positive, good-humoured message expressed through globally acclaimed men's collections. They were awarded the ANDAM prize (Association Nationale pour le Développement des Arts de la Mode) in 2013, the first time that the organisation has given the award to a men's brand.