Benetton, demonstrating itself to be more than "just" fashion, celebrated its 40th anniversary at the Centre Pompidou in Paris with the exhibition Fabrica: Les Yeux Ouverts. The Benetton family's charmed adventure in clothing and knitwear began in 1965 at Ponzano Veneto (Treviso), and has always gone hand in hand with full-spectrum, 360-degree creativity. It has established itself as a player in communications, winning important campaigns for its publicity campaigns, thanks also to its collaboration with Oliviero Toscani.
