Starting with a blog, The Blonde Salad, Chiara Ferragni has reached a turnover of 6 million. The secret of her success is a talent for capturing trends and selling capacity before others, for pinpointing what's bubbling under the surface in the fashion world. The company that bears her name produces shoes from the best materials in Italy, that go on to be sold in boutiques around the world. Her creative direction guides a team of young Italian designers: Patrizio Vita, Chiara Capitani and Gilda Ambrosio.