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He says of himself: I learned marketing in America, creativity in Italy and organization in Germany. Renzo Rosso, patron of Diesel, began his adventure in the world of jeans at the age of 15 with his mother's sewing machine, which he used to make low waisted bell bottoms that he wore and sold to his friends. Today the Diesel brand is synonymous with creativity, flair, and design and produces not only their famous denim wear but also fur jackets, clothing, accessories and home furnishings.