With a passion for needlework that dates from her youth, Isabel Marant launched her first collection in 1990. From that moment her progress has been unstoppable. In 2010 she opened a shop in Soho, the most chic and fashionable area in New York, and transferred the heart of her business to the centre of Paris. Her outstanding feminine sensibility allows her to create fashion lines of sophisticated taste, while maintaining a casual air that never feels excessive and is always elegant, as only the true "Parisian style" can be.