New Balance is an illustrious brand founded in Boston in 1906 that manufactures sport
footwear and apparel. Today it is a true giant in the sector, but until 1961 it only sold arch
supports. The first New balance shoe was the 'Trackster'. The sales success exceeded
expectations, since marketing was mostly word-of-mouth. The turning point came in 1972
when current Chairman, Jim Davis, brought these shoes to the Boston Marathon. It was the
first of a series of successes that has led New Balance to become a competitor of
companies such as Reebok, Nike and Adidas.
