Satisfying the heart's desire of our clients. For over 150 years, this has been the mission of the House of Fraser, a store founded in 1849 in Glasgow and known colloquially as 'HoF'. Even in their online store, HoF is faithful to their concept: to be "a universe full of marvellous things". Over their long history, House of Fraser has grown and expanded to create more lines of products, becoming one of the richest and most varied e-commerce sites on the web, with clothing, accessories, house, and free time products.