Theory

This American fashion house was established in 1997 thanks to the ingenuity of Andrew Rosen and Elie Tahari. The first collection dedicated to women immediately became popular, so much so that the following year the men’s collection was also launched. In 2003, women’s bags and shoes arrived. Theory’s garments became well known rapidly. And the success led Theory to buy the Helmut Lang brand from Prada. And other brands such as the German house Rosner, Proof, + T PLS and the footwear brand Jean-Michel Cazabat.
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Theory Off-White Datter Sweater
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Theory mid-rise bermuda shorts - Blue
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Theory Navy Crewneck Sweater
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Theory mélange cotton polo shirt - Pink
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Cotton Luxe S/s T-shirt
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Theory White Sylvain Shirt
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Theory Murphy tonal-design bomber jacket - Black
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Theory dart-detail trousers - Neutrals
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Theory Gray Raffi Trousers
Theory
Theory Gray Raffi Trousers
WAIST US 29 WAIST US 30…
£ 230
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Theory Navy & Black Paneled Bomber
SALE
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Theory cotton straight-leg trousers - Black
SALE
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Zaine Tailored Tech Pants
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Theory Black Olivard Bomber Jacket
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Theory Navy Zaine Trousers
Theory
Theory Navy Zaine Trousers
WAIST US 30 WAIST US 31…
£ 255
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Theory herringbone single-breasted coat - Black
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Theory Gray Zaine Trousers
Theory
Theory Gray Zaine Trousers
WAIST US 31 WAIST US 29
£ 215
SALE
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Theory round-neck knit jumper - Brown
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Theory single-breasted cotton coat - Blue
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Theory Jocelin piqué polo shirt - Black
SALE
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Theory mid-rise tapered-leg trousers - Grey
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Theory Black Crewneck Sweater
SALE
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Hilles Cashmere Knit Crewneck Sweater
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Theory Frederick double-breasted peacoat - Blue
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Theory Black Goris Polo
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Theory Navy Varsity Bomber Jacket
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Theory Black Sylvain Shirt
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Theory short-sleeve linen shirt - Black
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Theory Black Curtis Trousers
Theory
Theory Black Curtis Trousers
WAIST US 34 WAIST US 36
£ 215
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Theory White Precise T-Shirt
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Theory Clinton single-breasted blazer - Blue
SALE
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Theory flared cotton chino trousers - Neutrals
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Theory round-neck knit jumper - Black
SALE
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Theory round-neck knit jumper - Green
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Theory Black Sylvian Shirt
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Theory Navy Hazleton Jacket
SALE
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Theory sing-breasted wool-cashmere blend coat - Black
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Theory Black Mayer Trousers
Theory
Theory Black Mayer Trousers
WAIST US 36 WAIST US 32…
£ 295
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Theory White Essential T-Shirt
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Theory Essential cotton T-shirt - Blue
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Theory button-fastening cotton-blend polo shirt - Blue
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Theory Navy Sylvain Shirt
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Theory Navy Zaine Trousers
Theory
Theory Navy Zaine Trousers
WAIST US 29 WAIST US 30…
£ 225
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Theory Navy Essential T-Shirt
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Theory White & Gray Irving Shirt
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Theory Blue Irving Shirt
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Theory round neck T-shirt - Blue
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Theory White Essential T-Shirt
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Theory Beige Irving Shirt
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Theory spread-collar bomber jacket - Black
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Theory Off-White Raffi Trousers
Theory
Theory Off-white Raffi Trousers
WAIST US 29 WAIST US 30…
£ 230
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Theory single-breasted tailored blazer - Grey
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Theory Black Sylvain Shirt
SALE
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Theory zip-up bomber jacket - Grey
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Theory slim-cut chino-trousers - Grey
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Half-zip Wool Blend Knit Sweater
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Theory Ryke baseball-collar cardigan - Blue
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Theory Khaki Murphy Bomber Jacket
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Theory Latho striped cotton jumper - Blue
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Theory Black Essential T-Shirt
SALE
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Theory striped button-up shirt - Grey