More and more fashion maisons are committed to protecting the environment through sustainable production. Ganni has been doing research on new fibres for some time now, and mostly uses organic cotton obtained from organic farming. This cotton is used in the brand's romantic floral dresses and sweatshirts with puffed sleeves. Ninety-five percent of the materials used by BITE are also organic, and the company is committed to protecting the environment by making luxury garments that will last. Like the brand's ethereal pleated silk skirts. Stella McCartney was one of the first to create clothing and accessories committed to ethical and socially responsible practices, through a very innovative manufacturing method. So much so that, for instance, her imitation leather is more and more similar to natural leather, as it can be seen in her drawstring trousers with a ruffled bottom.