The French designer Guy Laroche opened his first fashion studio in Paris at the end of the 1950s. Right from the first collection, the designer asserts his passion for full, vibrant colours: orange, coral, topaz, turquoise. Lines that celebrate the back and neck are the highlight of his work, which bestows elegance and vitality upon women. In 1966 Laroche launched the first of many fragrances that would make him famous and would complete the style of "his" woman: Fidji.
