Tunisian by birth but raised in France, inspired by his twin sister and by Vogue, his clothes want to tell you about the sweetness and beauty of women. He started to work as a tailoring assistant before beginning to make clothes for many prominent women in French high society. He launched his first ready-to-wear collection in 1980, which soon propelled him to success. His style is embodied by his fragrance with notes of pink pepper, freesia, peony and musk.