Asics

At its inception in 1949 in Japan, the brand was known as Onitsuka Tiger, and produced basketball shoes. In 1977, Kihachiro Onitsuka's company merged with others in the sector, forming a corporation called ASICS, which stands for "Anima Sana in Corpore Sano", a version of the Latin motto "Mens sans in corpore sano". In 1986, the brand was transformed by a new innovation that would render it legendary: the introduction of alpha gel, first in sports models and then in sneakers, that mark an irresistible combination of sports technology and style.
See also: Asics Tiger
-50%
AT FARFETCH
ASICS GEL-Nandi 360 sneakers - Grey
-20%
AT LUISAVIAROMA
Gel-kayano 5 360 Sneakers
AT LUISAVIAROMA
Gel-kyrios Sneakers
Asics
Gel-kyrios Sneakers
7 8 9 10 11 12
£ 124
AT FARFETCH
ASICS Tiger Gel Diablo OG sneakers - White
AT FARFETCH
ASICS Gel Fujitrabuco 7 low-top sneakers - White
-20%
AT LUISAVIAROMA
Kiko Kostadinov Woven Nylon Blend Pants
-20%
AT LUISAVIAROMA
Novablast Sneakers
Asics
Novablast Sneakers
8 9 10 11 12
£ 106
£ 133
-40%
AT FARFETCH
ASICS GEL-Nandi low top sneakers - Blue
AT LUISAVIAROMA
Gel-escalate Sneakers
-20%
AT LUISAVIAROMA
Metaride Sneakers
Asics
Metaride Sneakers
7 8 9 10 11 12
£ 190
£ 238
-30%
AT LUISAVIAROMA
Gel Mai Mesh Sneakers
AT FARFETCH
ASICS Gel-Quantum 360 sneakers - White
AT MYTHERESA
GEL-KAYANO 27 sneakers
AT MATCHESFASHION
Asics   Lite Show Zip front Shell Jacket   Mens   Khaki
AT LUISAVIAROMA
Gel-1090 Sneakers
Asics
Gel-1090 Sneakers
6 7 8 9 10 11 12
£ 94
-20%
AT LUISAVIAROMA
Gel-kayano 5 Og Sneakers
Asics
Gel-kayano 5 Og Sneakers
8 9 10 11 12
£ 106
£ 133
-20%
AT LUISAVIAROMA
Gel-nimbus 21 Sps Sneakers
Asics
Gel-nimbus 21 Sps Sneakers
7 9 10 11 12
£ 136
£ 171
AT LUISAVIAROMA
Kiko Kostadinov Gel-kiril Ii Sneakers
-30%
AT FARFETCH
ASICS colour-block trainers - Blue
AT LUISAVIAROMA
Gel-1090 Sneakers
Asics
Gel-1090 Sneakers
6 7 8 9 10 11 12 13-15
£ 94
-20%
AT LUISAVIAROMA
Gel-kayano 5 360 Sneakers
Asics
Gel-kayano 5 360 Sneakers
8 9 10 11 12
£ 128
£ 161
AT MATCHESFASHION
Asics   Road 2 in 1 Shorts   Mens   Blue
AT MYTHERESA
GEL-KAYANO 27 LITE-SHOW sneakers
AT FARFETCH
ASICS logo-print panelled low-top sneakers - Yellow
AT LUISAVIAROMA
Atmos Novablast Sps Sneakers
Asics
Atmos Novablast Sps Sneakers
7 8 9 10 11 12 13-15
£ 141
-20%
AT LUISAVIAROMA
Gel-lyte Quantum Infinity 2 Sneakers
Asics
Gel-lyte Quantum Infinity 2 Sneakers
7 8 9 10 11 12 13-15
£ 136
£ 171
-30%
AT LUISAVIAROMA
Gel Kayano Knit High Top Sneakers
-20%
AT LUISAVIAROMA
Rebilac Runner Sneakers
AT FARFETCH
ASICS white, black and red gel kayano 5 OG sneakers
AT FARFETCH
ASICS GEL-Quantum 360 6 sneakers - Black
-30%
AT LUISAVIAROMA
Kiko Kostadinov Gel-delva 2 Sneakers
Asics
Kiko Kostadinov Gel-delva 2 Sneakers
7 8 9 10 11 12 13-15
£ 197
£ 282
AT LUISAVIAROMA
Glideride Sneakers
Asics
Glideride Sneakers
7 8 9 10 11 12
£ 160
-30%
AT MYTHERESA
GEL-QUANTUM INFINITY JIN sneakers
AT LUISAVIAROMA
Gel-kayano 14 Sneakers
Asics
Gel-kayano 14 Sneakers
7 8 9 10 11 12 13-15
£ 142
-20%
AT LUISAVIAROMA
Gel-kayano 5 Og Sneakers
Asics
Gel-kayano 5 Og Sneakers
7 8 9 10 11 12
£ 106
£ 133
-25%
AT LUISAVIAROMA
Gel-pulse 11 Running Sneakers
AT MATCHESFASHION
Asics   Logo print Mesh jersey Long sleeved Top   Mens   Black Multi
AT MATCHESFASHION
Asics   Gel quantum 360 6 Mesh Trainers   Mens   Black
-20%
AT LUISAVIAROMA
Metaride Sneakers
-55%
AT FARFETCH
ASICS Kayano 5 OG sneakers - White
AT LUISAVIAROMA
Gt-2000 8 Sneakers
Asics
Gt-2000 8 Sneakers
7 8 9 10 11 12
£ 141