Asics

At its inception in 1949 in Japan, the brand was known as Onitsuka Tiger, and produced basketball shoes. In 1977, Kihachiro Onitsuka's company merged with others in the sector, forming a corporation called ASICS, which stands for "Anima Sana in Corpore Sano", a version of the Latin motto "Mens sans in corpore sano". In 1986, the brand was transformed by a new innovation that would render it legendary: the introduction of alpha gel, first in sports models and then in sneakers, that mark an irresistible combination of sports technology and style.
See also: Asics Tiger
-20%
AT FARFETCH
ASICS Gel-Nimbus 22 sneakers - Black
-30%
AT LUISAVIAROMA
Kiko Kostadinov Gel-delva 2 Sneakers
-40%
AT FARFETCH
ASICS side stripe cropped track pants - Black
AT FARFETCH
ASICS Gel-Lyte 3 sneakers - Brown
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ASICS Gel Lyte 3 sneakers - NEUTRALS
-40%
AT FARFETCH
ASICS x GmbH x Nandi Gel 360 Rover sneakers - Green
AT FARFETCH
ASICS Gel-Lyte III sneakers - Grey
-25%
AT LUISAVIAROMA
Gel-nimbus 21 Running Sneakers
Asics
Gel-nimbus 21 Running Sneakers
6 7 8 9 11 12
£ 128
£ 171
AT FARFETCH
ASICS Gel-Lyte 3 sneakers - Black
-20%
AT LUISAVIAROMA
Affix Gel-kinsei Og Gore-tex Sneakers
AT FARFETCH
ASICS GEL-1090 running trainers - Brown
-20%
AT LUISAVIAROMA
Kiko Kostadinov Woven Nylon Blend Pants
-30%
AT LUISAVIAROMA
Kiko Kostadinov Seamless Techno T-shirt
AT LUISAVIAROMA
Gel-kinsei Og Affix Sneakers
Asics
Gel-kinsei Og Affix Sneakers
7 8 9 10 11 12 13-15
£ 199
-40%
AT FARFETCH
ASICS Quantum trial sneakers - Black
-20%
AT LUISAVIAROMA
Gel-fujitrabuco 7 X C2h4 Sneakers
AT FARFETCH
ASICS Kinsei low top sneakers - Yellow
AT FARFETCH
ASICS Gel Lyte 3 sneakers - White
-20%
AT LUISAVIAROMA
Gel-bnd Sneakers
Asics
Gel-bnd Sneakers
8 9 10 11 12
£ 72
£ 90
AT LUISAVIAROMA
Gel-1090 Sneakers
Asics
Gel-1090 Sneakers
8 9 10 11 12 13-15
£ 94