Modern-day style. This is Iro, a French brand founded in 2005 by brothers and musicians Arik and Laurent Bitton. Jeans, t-shirts, leather jackets, shirts, jumpers and everything that
men and women need to feel fashionable with a hint of whimsy that does not do any harm. Iro collections are created by skilfully combining high design, craftsmanship and extraordinary materials. In addition to ready-to-wear for men and women, footwear and
accessories. The top evergreen is represented by jeans with a ripped, washed-out or coloured effect.
