It is the most iconic fabric of all times. Its history dates back to the sixteenth century when it was called Genoa's fustian textile. As it was highly resistant, it was used to cover goods leaving the Genoa harbour. In 1850 Levi Strauss thought about using this fabric to make trousers that, one century later, Hollywood stars turned into an item of cult. At present it is the perfect mix of comfort and style, ideal to for casual looks and to be combined with the most elegant blazers. Skinny, oversize or high waist, denim is always present in the collections of the leading designers such as Balmain, Diesel, Dondup, Dsquared2, Jacob Cohen, Dolce & Gabbana, Off-White, Saint Laurent, Versace and Gucci.