The Finnish word Napapijri means "Arctic Circle", and the word, alongside the Norwegian flag in the logo, captures the spirit of this brand that exclusively produces clothing for those who love to live in the outdoors. Napapijri dresses men with clothing and accessories inspired by nature; comfort, strength, and high-quality materials are the mark of the brand that lives and breathes in the northernmost country in the European continent, a land dominated by extreme conditions and breathtaking panoramas.

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