Comme des Garçons, a Japanese fashion house founded by Rei Kawabuko in 1969, has always focused on strong concepts and ground-breaking choices. With the autumn/winter collection of 2006, it launched the "persona" concept, which blends masculine and feminine elements to create an innovative new style of "presenting oneself in the world". Asymmetries, handmade fabrics and graphism are the trademark of Comme des Garçons, the brand of choice for stars like Björk, Lady Gaga, Chloë Sevigny, Kanye West, Usher, and Tilda Swinton.
