The founders of the brand, fugitive Germans from Nazi Germany in 1938, began with a small hat company in Portland called the Columbia Hat Company. Today Gert Boyle, who has helmed the brand for over 40 years, leads the company with the phrase: "It's perfect, now improve it". Columbia jackets, trousers, fleeces and shoes have a mission: to keep you warm, dry and protected in every situation. This is why they're tested by hand, to guarantee clients the best of life in the outdoors.
"All of fashion in one place" is online shop Asos' philosophy. Every day, it presents selections from the most interesting news in fashion. In addition to clothes and accessories from the best brands in the world, Asos also offers the unique creations of its own brand, only available online, collections from the most innovative independent designers and boutique vintage clothing. More than 850 international brands to satisfy every need, and a style magazine with ideas, advice, trends and news.