about New Balance
New Balance is an illustrious brand founded in Boston in 1906 that manufactures sport footwear and apparel. Today it is a true giant in the sector, but until 1961 it only sold arch supports. The first New balance shoe was the 'Trackster'. The sales success exceeded expectations, since marketing was mostly word-of-mouth. The turning point came in 1972 when current Chairman, Jim Davis, brought these shoes to the Boston Marathon. It was the first of a series of successes that has led New Balance to become a competitor of companies such as Reebok, Nike and Adidas.
about Farfetch
A global community of over 400 boutiques, capable of assuring their visitors an unforgettable shopping experience. That's Farfetch, an online store for those who love trendy fashion. The boutiques featured are chosen with care, selecting the best from cities like Paris, Riyadh, Milan and New York. The result is an array of over a thousand brands: Farfetch users have the most fashionable designers from around the world at their fingertips, gathered together in an unique, kaleidoscopic e-commerce site.